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The 'no'
becomes the idea.

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Selected Work

01 Cultural Institution

Louvre Abu Dhabi Launch

Visual identity and creative direction for a cultural landmark

Art Direction Visual Identity Cultural Event

02 National Campaign

Saudi Founding Day Inauguration

Saudi Founding Day national campaign and cultural celebration

Campaign Branding Cultural Event

03 Commercial

Nissan "Defy Ordinary"

VFX supervision and art direction for a bold automotive campaign

VFX Supervision Art Direction Commercial

04 Branding

TOPOLEON

Visual identity and logo design for a luxury wine estate in Serbia

Branding Visual Identity Art Direction

05 Campaign

Dubai Summer Surprises

Print campaign for Dubai's iconic summer festival

Campaign Art Direction Event

06 Packaging

Jenan

Food packaging and branding for premium dates

Branding Visual Identity

07 Branding

Dubai Cares

Brand platform for global education charity

Branding Visual Identity

08 Campaign

Biskrem

TV and print campaign for beloved cookie brand

Campaign Art Direction Commercial

09 Art Direction

Fridge Concert Series

Poster series for Dubai's underground music venue

Art Direction Event

10 Campaign

SAE Institute Dubai

TV and print campaign for creative education

Campaign Art Direction

11 Commercial

Bloomingdale's SS18

Spin off content series for Spring Summer 18 campaign

Commercial Art Direction Campaign

12 Branding

Blue Coast Brand

Refreshing an iconic beer brand while staying true to its core

Branding Packaging Identity

13 Branding

Orbis Brand

Breaking free from the bathroom — oral care reimagined

Branding Strategy Packaging

The obstacle becomes the work.

Creative with 20+ years leading brand and campaign work inside top-tier agencies — including flagship launches for Louvre Abu Dhabi and the Founding Day of the Kingdom of Saudi Arabia. I build brand architecture, visual language, and campaign narratives that hold up across every touchpoint together with the strategic judgment to align creative work with client and business objectives.

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Services

Strategy

Brand positioning & architecture
Customer journey & experience
Social & digital strategy
Content strategy

Creative Direction

Art direction & campaign concepts
Brand identity & design
Copywriting & naming
Packaging & visual systems

Production Oversight

Film & video direction
Motion & animation
Photography direction
AI video direction (style & realistic output)
AI image direction (physical likeness)

New Projects

For inquiries regarding new projects and collaborations.

hello@bredaaa.com

Overview

Client

Role

Year

The 'no'becomes the idea.